It's an exciting year to be an Adidas fan, as the iconic sports brand is collaborating with the geniuses over at Brain Dead to give the signature Barricade a fresh new look. We just saw the latest release of Y3 apparel not too long ago, so Adidas fans are spoiled for brand collabs this season.
Barricade: Brain Dead Style
The new Barricade 13 will come in 2 exciting color ways: Magenta and Silver. Both styles will feature a metallic 3-stripe logo as well as a metallic insert at the midsole for a premium look and feel. Translucent outsoles with speckled underlays further add on to the unique style that only Brain Dead can pull off so seamlessly. Get the support and stability the Barricade is renowned for in never-before-seen fashion.
The magenta style has a suede texture accented by purple strands. This unabashed contrast of wilderness with sophistication embodies the rebellious spirit that's core to Brain Dead's brand identity.
If you prefer a more classic, straightforward style, then you'll appreciate the sleek silver color. Its mesh construction provides the breathability you need to take over the tennis courts in dominant fashion.
Evolving Beyond Trends with Brain Dead
Since the brand's inception in 2014, co-founders Kyle Ng and Ed Davis have embraced the aesthetics of such subcultures as punk, skateboarding, comic books, cinema, and more. Rather than grow complacent with seasonal releases and continuous hype cycles, Brain Dead evolved beyond pushing traditional fashion trends and instead focused on expressing individuality with the belief that each collection will organically grow on its own time. Their studio on Fairfax Avenue in LA also hosts movie screenings and other special events, so if you happen to be in the area, then make sure to drop by for an unforgetable experience.
