This week No 1 ranked WTA player Serena Williams will launch a beauty skincare line called Mission Skincare which she co-founded along with soccer professional Mia Hamm. These new high-performance skincare products are designed specifically for athletes.

The line is being marketing to those with an active lifestyle and offers to provide multi-purpose, time-saving solutions for all your beauty and skincare needs. Other athletes who are endorsing these products include Gold Medalist swimmer Amanda Beard, Pro Snowboarder Gretchen Bleiler, Pro Golfer Sergio Garcia, Pro Skateboarder Ryan Sheckler and many more.

With bundle packs for about $50 you too can now smell like Serena on the court or any one of your other favorite athletes. It’s no surprise that Serena Williams, who is considered a fashionista, beauty junkie and one of the best tennis players in the world, has come out this new product line.

Who knows how much revenue this will bring Serena, perhaps even more millions to her net worth? Also, let’s not forget her latest financial cash cow, her book On the Line, which she promoted like crazy in London instead of playing with her team at the Fed Cup Final. So, shouldn’t she be fined a hefty penalty for the outburst at this year’s U.S. Open?

In the comments below, let us know what you think about her new product line or if she should be penalized a hefty fine?