In an effort to raise awareness of Sony Ericsson tennis events around the world, the company has created night tennis.
Set at night clubs in tour spots like Miami, the exhibition uses UV lights, glowing tennis balls with comet trails, neon lines, new fashions and DJ booths to reinvent tennis for a younger audience. It's TRON meets Jersey Shore meets Andre Agassi's wardrobe circa 1989. Yet, despite that description, it's still pretty awesome:
Night Tennis by Sony Ericsson