Fila’s was born of a textile DNA that was luxuriously and vibrantly textured. Inherent in its arrival as a global brand, was its love affair with tennis. The brand tailored its collection of clothing and footwear to the elite athlete, and then made the same luxury offering accessible to spectators. More than an icon, Fila sought both an on- and off-court presence that spoke to personal involvement. Fila had begun to carve its niche as a brand that not only catered to the well-heeled, but to the individual performer.
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